web design

And, although we create projects of any complexity on request, historically, we often work with projects where the main value is its presentability.

Today, with the development of technologies, media and applications, web design has changed a lot and has split into many separate subspecies of design. Interestingly, site creation and design technologies are developing in parallel in 2 opposite directions – simplification to reduce the message and complexity in the case of multi-level logical systems and services. Let's start on an incremental basis.

1. Design of landing pages

Landing page is the most direct marketing tool. Web design is always part of the "product packaging", but in landing pages it is almost one big " buy " button with explanations of why. There is a huge number of opportunities and instruments to make this landing page and when I am asked a question about the price, I am primarily interested in the client's goals. Because you can do it for 100 eur on the Tilda if it is testing hypotheses, and you can do it for 4000 eur if it is part of a full-fledged working marketing strategy and in this case without Analytics can not be done. Design is important here, because it controls attention and emotions. But no less important is the ability to work with the target audience – to write succinct clear texts, create vivid emotional images and test, test and test again. Make a site and forget – in this case, it will not work. But not to be confused with a single-page site.

2. Design of a single-page website

If a landing page is made to land a traffic, then a single-page site can be a completely independent information carrier. And it is especially convenient when there is not a lot of information. And it can also be as much as 100 eur on the constructor (for example, a resume site or a company business card), or it can be a full-fledged site with a lot of special effects, graphics, and so on, and its cost is determined individually. The fact that it is on the same page does not make it easier, cheaper, and so on. The only downside is that it can't be promoted using the search algorithm, because the link mass is an important criterion for search robot output. and for this purpose, the following type of sites is created.

3. The hybrid design of the website

A well-developed main page with a summary of the blocks of all sections looks very impressive and convenient for the user, because he sees the summary and can get all the information quickly, but if he wants to learn more, then there is an opportunity to go deeper into the pages and sections. Now speed has become a key factor no one reads long texts unnecessarily. Therefore, the main advice is to be as brief as possible, so where appropriate.

4. Design online store

And here, too, there are many variations from the store, which in fact is not, but looks like the possibility of ordering to a full-fledged e-commerce giant.

5. Design service website
6. The design of the application
7. Design aggregator
8. Interface design

There may be a lot more, but this is the main thing that we create.

Where is the UX design? and it's everywhere! since this is the design of user interactions and it is worked out on each of the above points.

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